The Walt Disney Company has aggressively targeted market research as it enables them to conquer the global market.They are committed to staying current with technologies children use, with shows they are watching, and how they incorporate technology in their lives. For example, Disney offers advertising discounts on Twitter and games on Facebook. It makes sure that its licensed characters like Mickey Mouse and Spider-Man are advancing to new platforms.
The Walt Disney Company use to promote the marketing with advertising. Disney's ownership of media networks such as "ABC," "Disney Channel," and "ESPN" is a strategy the company is using to market its brand to Americans. This includes a systematic approach to television advertising, as well as radio commercials, print, outdoor advertising, and mobile initiatives, promoting discounts on resorts, and family packages.
To reach teenagers, Disney launched "advergaming" which puts ad messages in online and video games. The goal is to reach kids directly and encourage them to urge their parents to visit a Disney park for a family experience.
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